In today’s world, convenience and efficiency are massive drivers for online shoppers. If you’re an online retailer, you might have heard about the importance of a seamless checkout process . But did you know you’re literally losing money if you have a clunky checkout flow? In this blog, we’re diving into the advantages of one-click checkout and details around why it’s essential.
1. Boost conversions and drive revenue
Lightning fast transactions will help your shoppers place their orders. Any friction in the checkout flow can lead to cart abandonment. In fact, about 27% of customers abandon their carts due to lengthy or complicated checkout processes. One-click checkout eliminates a multi-step process and allows customers to finalize their purchases with just one click. Streamlining checkout can significantly reduce abandonment rates thus drive higher revenue (and profits!).
2. Enhance Customer Experience and Loyalty
Customer experience plays a crucial role in e-commerce success. About 1 in 3 consumers say that they will walk away from a brand after one bad customer experience. One-click checkout is conducive to a good customer experience - by offering easy and intuitive checkout processes, you can streamline customer’s time to value. Giving better customer experiences will help you build trust with your costumes, foster loyalty, and drive more repeat purchases. This way, you can turn satisfied shoppers into brand advocates.
3. Increase Mobile Sales with Mobile-Optimized Checkout
Mobile commerce makes up over 40% of all e-commerce sales - and it’s growing! The problem that retailers face with this is that mobile shoppers often face challenges with difficult checkout processes on small screens. Companies like Sleek have stepped in to provide mobile-optimized checkout experience so that customers can complete purchases with one click - no matter where they are!
Put yourself in the shoes of a customer. You’re excited to make a purchase only to be hit by a small screen, and a super slow loading times during checkout. This is only made worse because each stage of the checkout is on a different page. Data from Google shows that even just a one-second delay in mobile load times can lead to a drop of up to 20% in conversion rates. These delays contribute to higher bounce rates, shorter sessions, and ultimately, reduced sales. Sleek tackles this challenge by prioritizing faster experiences during checkout, a strategy meant to safeguard conversations and decrease churned customers.
4. Strengthen Security and Reduce Fraud
Concerns about online security and data breaches can deter customers from completing purchases. One-click checkout can actually protect customer information, as long as you use a solution that securely stores customer payment and shipping information. Some checkout providers even provide advanced fraud protection with authentication. One-click checkouts like these bring confidence to your customers - especially those who only want to store their information safely and securely.
At the end of the day, the benefits of offering one-click checkout are pretty clear. Easy checkout = sticky customers = more revenue. Interested in learning more about how you can easily offer seamless checkout into your checkout experience? Email us at Hello@onsleek.com
